(I wanted to give a small introduction to Nikola Tesla due to his association with the invention of Radio but then it went out of my control and covered the distance too far. So it is better to make this one a two part series. First is about to understand the Space created by the supreme Creator and the second is about the Space that Music Broadcast Ltd needs to create for Radio in India.)
First Part: Of Space
Information
is precious….sometimes most important thing in our life. Our great Vedas were
memorized by our great Rishis for
thousands of years. Vedas were never written because they were not to be
written. One of their biggest secret was not the syntax but the sound…pronunciation
as their rhythm/vibration was meant to interact with the vibration of our DNA
to activate certain energy centres essential for spiritual awakening. Vedas
were memorized in order to comprehend them deeper, they should become your
soul…your part; writing on clothes/leaves was not the best option to preserve
the mighty Vedas so the best way was to memorize them for generations. Very
strict discipline was required to memorize the Vedas.
But the
Great Rishi Vedvyasa, near the end of Dwapara Yuga, realized that human beings
in Kaliyuga with short life, poor brain power would be lacking the physical,
moral and spiritual strength to memorize and follow the path of Vedas so in
order to preserve the most vital he compiled them into four Vedas after some
4000 years of oral transmission. Vedvyasa was the 18th incarnation
of Lord Vishnu after Lord Rama and was born to Rishi Prashar. Not many know
that he was the step brother of great Bheesma.
I am writing
on Radio but why I am remembering Vedas here is also due to Radio. Radio was
meant for information but surprisingly we are misinformed when we are taught
that Radio was invented by some Marconi but it was not. Radio, in fact, was
invented by one of the greatest genius ever born into Kaliyuga…Nikola Tesla.
Six months after the death of Nikola Tesla in 1943, US Supreme Court ruled that
all the patents for Radio actually belonged to Tesla. And when I recall Tesla…I
recall his meetings with Swami Vivekananda, Quantum Physics and Vedas. Tesla
was a genius much ahead of his time and was badly in need of some assurance for
his crazy views about the origin and nature of matter which ultimately was
provided by Swami Vivekananda. Tesla never studied Sanskrit but after his
meeting with Swami Vivekananda he used Sanskrit words like Akasha and Prana
everywhere.
Tesla was a
scientist in the field of electricity and he was way ahead of others at that
time. He invented many of the most important inventions of our life like AC
electricity, created the world’s first x-ray images, and conceived the idea of
radar. But he was like a true eastern saint with no regard for material wealth.
He just yearned for wisdom and knowledge. He never resorted to profiteering from
his inventions unlike Edison (Tesla in his early life worked for Edison but
soon they parted ways and Tesla proved his superiority many times) so he was a
big obstacle for the corporate investors like JP Morgan. So he was dethroned of
all of his inventions and Tesla was lost.
He was a
hard-core scientist dealing with electricity which is a subatomic particle and
most of the laws of classical physics do not apply on it. So he was not in
conformity with others regarding the nature of matter including Einstein.
Actually Tesla was the first Quantum physicist.
Quantum
physics deals with the nature and behaviour of Sub-atomic particles and energy
as at subatomic scale classical physics becomes useless. Classical physics
describes the forces responsible for creating our everyday life like nothing
can beat the speed of light and all matter is made of countless tiny particles.
But when scientists looked deeper into the cosmos classical physics turned into
last bencher. They found that the most basic particle Atom is not composed of
something solid but of vibrating energy and breaking of speed of the light
barrier was a routine in sub-atomic world. Scientists in early nineteenth
century found that Subatomic particles such as electrons were able to
instantaneously communicate with each other regardless of the distance
separating them. It doesn't matter whether they are 10 feet or 10 billion miles
apart. Somehow each particle always seems to know what the other is doing. The
problem with this feat is that it violates Einstein that no communication can
travel faster than the speed of light since travelling faster than the speed of
light is tantamount to breaking the time barrier. In the 1920’s Nobel Prize
winner Werner Heisenberg formulated his famous uncertainty principal which
stated that Sub-atomic particle would change its position when it was observed.
The reason; we use photon to observe (light) some phenomenon but as Photon
itself is a sub-atomic particle so it will interact with the other sub-atomic
particle being observed and will change its position.
But this
made Einstein quite unhappy, although he agreed it worked perfectly, because it
denied the reality of things when they were not being observed. So this led to
famous Einstein quote “I like to think the moon is there even if I am not
looking at it."
So there
was utter confusion. But then Swami Vivekananda happened to the west and he
introduced them to Vedas and Gita and Information
was travelled to West. West was astonished to find out that wisdom
of Vedas was quantum in nature. There was quantum physics everywhere in Vedas.
So it is of no surprise that almost all of Nobel Prize winner Quantum
scientists like Bohr, Heisenberg and Schrodinger regularly read Vedic texts.
Another giant of quantum physics Robert Oppenheimer even learned Sanskrit and
read the Gita in original. Heisenberg even stated, “Quantum theory will not
look ridiculous to people who have read Vedanta.”
Qunatum
physics in Vedas
Indian
Rishis understood and experienced the quantum nature of the universe; although
by following the other path…not by Analysis (Breaking into Parts) but by
Synthesis (Wholeness). Indian Vedas are filled with Quantum proclamations. They
are everywhere.
Like Aham
Brahmasmi (अहं ब्रह्मास्मि) in
Brihadaranyaka Upanishad of the Yajur Veda. This depicts the oneness and
interconnection of all beings and the supreme creator. Separateness is an
illusion. Our Great Rishi is not getting arrogant here but this is what he felt
in deep meditations (Meditation is nothing but a state when consciousness resonates
with the cosmos by raising the cell vibrations levels… Universe is nothing but
a vibration). Now Quantum physics also knows this as electrons at billions of
miles apart seem connected…In fact there is a growing belief that our Universe
is a hologram where every part is containing the whole albeit the smaller whole. Science has so far put
great effort in trying to understand the phenomenon by breaking into parts and
thinking that by studying (Analyzing) parts they will comprehend the whole.
But a
hologram (try Google for better understanding)
is a different thing altogether as here every part contains the Whole albeit the smaller wholes. Similarly our
Universe is a hologram….a consciousness…we are nothing but smaller wholes.
That’s why our Rishis did Synthesis of the cosmos not Analysis. They knew that breaking wouldn't change anything.
Another
Rishi announced “I am in the east and the west, I am above and below, I am this
entire world.” These are from Mundaka Upanishad.
There are
so many; Pragnanam Brahman – "Consciousness is Brahman" (Aitareya
Upanishad Rig Veda). Ayam Atma Brahman – "This Self (Atman) is
Brahman" (Mandukya Upanishad Atharva Veda).Tat Tvam Asi – "That
Thou art " (Chandogya Upanishad Sama Veda).
Like
Concept of time in Vedas which
says that time scale is relative to the level of consciousness; different for
different lokas. As per Vadas, 8.64 billion years mark a full day-and-night
cycle in Brahma’s life. Just as Einstein said in his theory of Relativity that
the measurement of time depends on observer’s motion and also the strength of
gravitational field he is in. In Gita, Arjun looked at the past, present and
future in the mouth of Lord Krishna in Vishwaroop Darshan (Ch.11 of
Bhagvatgeeta).Just like the collapse of the space time coordinate system near
singularities of general theory of relativity.
Quantum
physics realized that no matter is solid…it is just empty space and energy.
Just as vedic Rishi warns us to not to be distracted by MAYA as visible world
is an illusion.
So finally
some early Quantum physics scientists found a great companion in the form of
Vedas. They were motivated to continue their journey further towards the
unknown.
One
important thing, four Vedas are called Shruti which means “that which is
heard”. Vedic Rishis were not the creators of the Vedas. In fact they heard the
“Vedic Gyan” in their deep meditations. They were the seers not the authors.
Gita also belongs to this section…in fact it happened at earth without any
medium…it is directly from the Brahaman, the Lord.
Akasha
or Zero Point Energy field
Here I want
to introduce something about Zero Point field or Akasha or Ether which I feel
is the greatest gift to mankind by the Vedas. Nikola Tesla was the only one who
understood this and dreamt of a world with limitless source of energy all free
to all. His conviction got strength when Swami Vivekananda introduced him the
concept of Akasha. Vedas described Akasha as the most subtle basic element from
which other four elements were created. Other four element of creation are Air,
Fire, water and earth. These are called Panch Bhootas in Vedas. So Akasha
(Space) was never described as vacuum (absence) in Vedas…in fact they described
Akasha as the basic element of which all other elements were born and hence
Akasha is present in every particle of the Universe.
Thousands
of years later, Vedas proved right.
All atoms
are made up of protons, electrons and neutrons and we have some 100 types of
atoms. So all the atoms are made of same things but they are different because
of numbers of Protons, electrons. Hydrogen, Oxygen, Helium…they are all have
same Protons, electrons and neutrons but these are different due to different
numbers of these three. The reason Nitrogen and Oxygen are such different gases isn't that Nitrogen has 7 protons and 7 electrons and that Oxygen has 8 of
each. But, it is the different amount of electromagnetic energy that that one
extra proton and one extra electron in Oxygen make which changes the substance.
But still protons,
electrons and neutrons are way too small at the scale of an atom…almost
invisible. If an Atom is an earth then nucleus is just a football stadium. So our
Atom is nothing but space. So space is the realty; space is the Atom. In other
words Space is the substance of which all atoms are made. If we remove all the
space from human body then the billions of these charged particles will form a
heap which not even a microscope can see.
So we can
say the structure of the atom is energy in a confined space between revolving
charged particles. The space in this case is filled with electromagnetic energy.
Atoms and Sub-atomic particles are bound together by Akasha or space that’s why
atoms create substances as space acts as the binding force. Akasha is not
emptiness, but it is an element which is spread over space capable of
containing other elements. I even have a feeling that charged particles like protons
and electrons just act as forces for creating different types of Atoms. The
prime source of energy is not these charged particles but the Space.
Vedas even
defined the property of Akasha which is Sound. Vedas say “Shabdaikagunamakasham”
which means that Shabd (Sound) is the guna (Property) of Akasha. This is indeed
very subtle. Quite contrary to the earlier popular belief Air is not the cause
of Sound. Air is not the originator of Sound but Air is the carrier of sound.
In a Vaccum (Famous bell-jar experiment) bell is ringed and it vibrates (Sound)
but as there is no Air so listener doesn’t hear anything as there is nothing to
carry the sound. But sound does originate. So Air is the carrier but not the substance of the sound. This
sound property of the space is the reason that so much emphasis has been given
by the Vedic Rishis on the mantras and sound pattern to awaken the Chakras in
the human body.
So Tesla
understood the power of Akasha and had grand plans to generate unlimited energy
from space. He even built one tower for the purpose. This tower was proposed to
be a model for more of these towers located around the world to provide free
wireless energy to everyone. Upon J.P. Morgan finding out it was not equipped
with any type of meter to monitor who was using how much of the energy it
provided and was thus not for profit he ripped Tesla’s funding out from under
him and the tower was torn down.
And so the
Information on Akasha energy stopped there with Tesla.
Second Part: Commercial Space
Radio:
Needs to focus on Information differentiation
So finally I
am coming to Radio and Music Broadcast. Radio survived the onslaught of
Television, Cinema and internet against all odds. Still almost 90% people in
USA and UK listen to Radio, 80% listens daily. So more Americans use Radio than
Facebook. Before the advent of Facebooks of the world, Radio was the original social media platform. For
majority of population in USA/UK radio is still the prime source for
discovering the new music. Average listening time is 2 hours per week. So Radio
is very much alive and growing fast. Radio still accounts for around 8% of
total advertisement pie in western world.
But in
India we have just surpassed the teething stage which was of playing filmy
music all day long and creating awareness about the radio. That’s why I feel
that there is no need to look at the financials of Radio players like Music
Broadcast as if they can act wisely than huge growth will come. This is Quantum theory of stock market wherein we should focus on the comprehensive rather than particles :). But as now we
have passed the initial stage and numbers of participants are also rising so
Radio industry is now finding itself at a stage where every product in its
lifetime finds itself; which is product differentiation, quality and creating a
space for itself. So I feel Radio industry in India needs to move towards more
product innovation; they need to be relevant for people by getting more informative.
Information is not about the news or something else; it is being aware and
creative in creating the content which will bring more people to the Radio.
Just for a case, Green revolution in India owes its success to Radio when as
part of one UNESCO project farmers took part in Radio forums. In Tamilnadu in
Thanjavur paddy belt, farmers listened and learnt about a new paddy variety
over Radio. It was a grand success and they even named the variety as “Transister
paddy”. UNESCO applied the Radio forums all over the world seeing the success in
India however AIR failed miserably after that and by 1970 all Radio Forums were
defunct.
Also as per
recently completed Phase 3 auction, multiple frequencies in a single city are
allowed. Now Radio players can run more than one Radio station a single city so
now they can focus on creating niche radio channels dedicated to something like
business, regional music, education etc. Also radio players are now allowed to create network of
radio stations by combining small cities and then use the same content in the
network. This will work for their advantage as they can get more business with
lower costs.
Here are
some points due to which I feel that Radio will remain relevant and can achieve
high growth in the future:
1) Local
and national advertising: India is the least advertised country. Our
advertisement investments to GDP are very low. The reason is the low level of
competition and logistics problems in having a nation wide footprint. But now
time has changed fast in last 10-15 years. Competition is severe and brand
awareness is the most important strategic decision. So we will see high growth
in advertising. Local producers can’t afford television or digital advertising
so Radio is the best fit for them. For national level producers Radio is
another mean to reach people especially small cities/villages where mainstream
TV penetration is low. So business is going to be strong for radio players. All
they need is to focus on the content.
2) Print
ads are also expensive especially main page ads. But with Radio they are always
on the front page.
3) For
more effective impact of ads, we need to listen/see the ads alteast 3-4 times. For
small local and other small producers Radio is the cheapest way to do the same.
4) People
are required to be in front of television if producers want them seeing their
ads. But with radio they can reach the customer anywhere; in car, offices,
colleges.
5) Radio
can reach everywhere. So while I can’t watch TV/News while driving, in the
office, college but radio can reach there.
6) Listeners
feel attached to their local radio station. They feel them like their own. So
loyalty is very strong here.
7) In
big metro cities like Mumbai, Bangalore driving time is the main time to listen
to the Radio. Driving time is around 1 hour in big cities. Radio is the best
entertainment source here.
8) In
today’s era of shrinking time, radio is the one thing that allows us to do the
multi-tasking. I can work in my office while listening music, news etc.
9) In
India royalty is paid on the licensing rights for music but shared revenues are
the norm in the international market.
10) Local
music is the big area of growth. Even now south market is big due to expanding
regional film industry as compared to rest of India.
So Radio is
not aggressive like TV but it has soft appeal. But there is one big issue which
can have big positive impact on the fortunes of the radio industry and that is
broadcasting of NEWS. Radio channels are currently allowed to air current
affairs like sports, cultural events and weather information. But govt has not
allowed them to air news citing security reasons as Govt says that they can’t keep
a watch on the content being aired on radio which they are doing for television.
A PIL has been filed and supreme court has asked the Govt to submit the valid
reasons for not allowing private players to air the news. Govt is taking hefty annual
license fees apart from initial bids but still not allowing to air the news.
Also another shocking fact is that big media houses are the owners of radio
channels who are already have the permission to publish or broadcast the news
in Newspaper or at television. By doing so Govt is ignoring all the positive
impacts that radio can bring in community development and creating awareness
about local issues. Also all type of negative propaganda is already running
unchecked on internet which is watched by crores of people in India. So censoring
the content over radio is a big mistake as Govt is not aware of the real
threats from internet terror. It is still targeting the poor people of the
villages who can’t afford a TV but they can benefit and raise their
participation in the growth of the country.
Govt has
allowed radio channels to air the news from AIR unchanged by paying a fee which
is not liked and used by any radio station.
But if this
issue is solved then we’ll see much higher growth.
At present
Radio advertising is at 4% of total advertising in India. Analysts are
comparing it with 8% of the developed world. But things are never linearly
comparable especially over civilizations. Due to limited reach of the other
expensive media like TV and internet in the rural and small cities in India,
Radio may acquire the bigger pie. Music broadcast is at Rs. 355 now…little
higher than the issue price of 333. It is a good investment opportunity keeping
in view the possible scale of operations in the future but still deserves the
allocation from the risky part of your portfolio.
(Views are personal and should not be taken as a recommendation for buying or selling a stock. Stock markets are inherently risky so kindly do your Due Diligence before investing. I am not a certified Sebi Analyst and holding the shares discussed in this Post)
