For earlier post on Bajaj
Electricals ltd Click here
As expected, Bajaj electrical has
delivered great results in Mar-15 Quarter. Turnover at 1311 cr from 1271,
almost same but NP at 47 cr from loss of 11 cr. I always prefer to use
operating profits to make something out of a statement as it evens out the
impact of debt and differential tax rates. Here its operating profit is at 70
cr from loss of 78 lac with its engg division has posted 20 cr operating profit
from loss of 20 cr…big turnaround. I was putting my money on that….and it has
done just that.
Now let’s view its return on
capital employed. It has deployed a capital of 120 cr in Lighting and Consumer
Durables division and operating profit of both is 165 cr…so an operating ratio
of around 140% !!!
We take proportionate interest
cost of 15 cr and tax rate of 30% and net profit now is at 115 cr….so return on
capital employed is actually around 100%....just awesome. And it is not just an
aberration but it is around this regularly. As I have explained earlier, it is
because Bajaj has outsourced almost all of the production to third parties. It
is just what Apple does…only designing and conceptualization is done by Apple
in USA, the whole production is done in China…but maximum value is derived by
Apple for conceptualization , designing and Marketing. If I am right, out of
$150, china only accounts for $7 but does the maximum production.
Welcome to the new age of
manufacturing where branding and designing are the biggest contributories to
profits than manufacturing alone. This is “Production”. India too is realizing
the difference between “Made In India” and “Make in India”. Indians are traditionally
better than Chinese in branding and marketing. In China, a number of
manufacturers go on producing the same products and you just can’t
differentiate the producer as branding is at minimum. And Branding is a costly
cost component.
Back to Bajaj, Indian
Government is going to start bidding for its 100 smart cities. Bajaj is surely
going to win huge orders. Bajaj Electricals has partnered
with Cisco to jointly bid and participate to develop, deploy and promote smart
street-lighting solutions. Cisco will manage the software applications and
networking aspects such as routers and wireless applications while Bajaj
Electricals will focus on advanced LED technology to install and service the
street-lights.
Few years back,
it implemented “Theory of Constraints” program to put its supply chain,
inventory and distribution on track to minimize the blockage of resources and
to channelize the flow of resources to eliminate the internal and external
constraints to growth. This is yielding results as inventory levels are not
high given its outsourced business model.
Last year its
inventory was at 447 cr and turnover was 4000 cr. But consumer goods turnover
was around 3000 cr. Finished goods inventory was at 390 cr. So just 13%...which
is very good for an outsourced company like Bajaj. Recently, there has been
much emphasis on supply chain and inventory control in india. As these can make
or break a business like in retail excess inventories in one financial year can
turn into obsolete stock in next financial year and can create havoc. So model
is changing fast, with distributors leaving their old school intelligence of forecasting
the demand and supply and then arranging the supply chain. Often company
marketing team is seen dumping stocks to distributors for meeting sales
targets. All this is horribly inefficient and a waste of costly resources.
Distribution
channel should not be a costly factor in the whole process from production to
consumption. If it is; then it will only lead to wastages of resources just
like we see in our horrible agriculture distribution system in india which
wastes 30% of the produce. Distribution is not just about transporting, storing
and supplying; it is pure planning about how much to store. Distribution system’s
role is to add value into the whole process and it will be adding value only
when it is precise in knowing the quantity of stock required and at which
interval. And for this, it should have the needle like accuracy levels.
If it acts
like this, then it can save huge resources of the organization in the form of
reduction in inventory, stucking of stock with distributors and retailers,
obsolete stock, reduction in transportation cost etc.
Now a day’s
companies are resorting to collection of daily sales data from distributors in
order to make the whole supply chain real time and with this they can pick
which product is not functioning up to the mark. With conventional system,
often a non performing product is labeled as a failure on the part of
distributor with no effort is being made to know the deficiencies of the
product.
Bajaj
Electricals was recommended around 220/- it touched 300/- after the results and
now it is trading around 275/- It is still a great buy.
Regards
(Views are personal and should not be taken as a recommendation for buying or selling a stock. Stock markets are inherently risky so kindly do your Due Diligence before investing)